"Golden Morning" is a brand of organic Chinese coffee. The goal of this project was to create a Design for a product that was heavily influenced by Eastern culture yet made palatable and intriguing to Western consumers.

The secondary goal of "Golden Morning's" packaging design was to aesthetically set itself apart from other coffee package designs that would theoretically sit on the same shelf, but retain a style that still reads as organic coffee beans.

A rooster in front of a shining sun was used as a logo to symbolize both coffee's waking effect and its suggested time of use. The logo is done in a vintage, brush-stroked Chinese style.