Posters commissioned by artists, musical groups, and event promoters.

The “Dinosaur Playbox” is perhaps one of the most ambitious Design project Primary has ever completed due to the varied nature of its creation. It involved Product Design, Package Design, and Physical Assembly all rolled into one massive project. It also had to be designed to functionally disassemble, as well as to snugly fit two decks of cards and six dice.

Primary designed these graphics for two physical stand-up banners that were used for events attended by the Marketing Department of the Greater Denver Better Business Bureau.

Even though the banners were over six feet tall, it was still imperative to make the colors as bright as our branding guidelines would allow, and the text bold so they could be legible and attract attention from a distance.

This page features a couple very extreme examples of the many very illustrative projects Primary has completed for TV Personality/Real Estate Mogul Pace Morby.

Pace likes to create excitement and intrigue with the most uniquely designed products across the web. In these cases, the alien in a space ship was one of Pace’s famous product “drops,” and the Gator Method comic strip was featured in a booklet for one of Pace’s many business ventures.

This collection holds about a third of the logos Primary made for TV Personality/Real Estate Mogul Pace Morby. Pace is always looking for side hustle projects and events for himself and his all of his friends in the real estate business. Some of these are similar, and others are very different because the logo needs to represent the unique goal of each brand.

My personal least favorite of the bunch is the Gator Method logo, but I feature it because it is the most prominently used across the web.

In July of 2020, Primary placed as the Runner in the prestigious Best Brand Awards design contest with their entry, the Business, Brews, and Bites Logo. This logo was designed as part of the identity of own of our outreach events.

Dispensary outreach collateral design for the Greater Denver Better Business Bureau.

The T-Shirt for WMWD Bump 93.3 stands as the highlight for this project because of its strategic intent. Usually, radio station give away T-Shirts featuring only a prominent logo of the station. This strategy is good for advertising, but only in short term since the amount of times the T-Shirt is worn is usually limited. While Bump's T-Shirt features the logo less prominently, the psychedelic illustration not only caters to the style of Electronic music listeners while increasing the amount of wears, but also draws the attention of potential viewers who, theoretically, will also notice the logo.

The final pieces of this series were used as a collaborative part of a larger display designed to promote clean energy, as well as create a level of awareness of how it has been repressed.

"Golden Morning" is a brand of organic Chinese coffee. The goal of this project was to create a Design for a product that was heavily influenced by Eastern culture yet made palatable and intriguing to Western consumers.

The secondary goal of "Golden Morning's" packaging design was to aesthetically set itself apart from other coffee package designs that would theoretically sit on the same shelf, but retain a style that still reads as organic coffee beans.

A rooster in front of a shining sun was used as a logo to symbolize both coffee's waking effect and its suggested time of use. The logo is done in a vintage, brush-stroked Chinese style.

These digital ads were commissioned by the Greater Denver Better Business Bureau during Primary’s ongoing outsourced collateral update.